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Tata Motors - Jaguar Land Rover | EV SUV giant in making?

Tata Motors today announced that its subsidiary Jaguar Land Rover Automobile Plc (JLR) has laid out a new strategy for future and before I share my view on that please have a look at below extract from that announcement.  Start of journey to become a net zero carbon business by 2039 Re-imagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit over-volume Image source: www.tata.com/business/jlr A lot of points are ...